MoMac and Active Refrigeration Capture Careers on Camera
With the pool of skilled refrigeration engineers in New Zealand running cold, MoMac is helping to turn up the heat with a fresh video campaign to attract new talent.
The North Canterbury creative agency has partnered with Active Refrigeration, a leading Christchurch-based company specialising in sustainable industrial and commercial refrigeration system solutions, to produce a series of engaging videos to showcase their brand.
MoMac Senior Client Manager Carl Robertson said the goal of this project was to produce video content that would position Active Refrigeration as a professional, experienced, and well-established company, offering a strong career pathway for experienced engineers, apprentices and those interested in a career in refrigeration.
Carl said the videos combine dynamic footage, including stunning drone shots, with in-depth interviews with Active Refrigeration apprentices and engineers, offering a unique and engaging glimpse into the company’s work culture and expertise.
“The project involved extensive planning, both internally and externally, with close collaboration between Active Refrigeration and MoMac. This careful preparation resulted in three well-planned and organised days of content capture across Active Refrigeration’s sites in Christchurch.
“The thorough planning ensured that all the required content, focus areas, locations, and stakeholders were effectively captured for editing and that all brand identity, tone of voice and visual assets were closely followed.”
Active Refrigeration Chief Operations Officer Grant Galloway described the project as “fantastic”.
“Our staff have absolutely loved the apprentice and engineer videos and the two customers that did the testimonials thought it was great and would do it again.”
“[We are] really happy with the outcome. The MoMac team really listened to what we wanted and delivered. The team is professional but so down-to-earth and relatable. They created a relaxed atmosphere for the respective video shoots.”
Carl said a memorable highlight from the project for both MoMac and the Active Refrigeration team was the inclusion of a blooper reel from the shoot.
“These were collated and provided to Active as a ‘humour video’. [It was] absolutely brilliant and well enjoyed by the Active team.”
When asked if he would recommend MoMac’s services to others, Grant’s answer was simple: “Absolutely”.
“Trust them. They know what they’re doing and how to get the best outcome.”
To find out how Carl and the MoMac team can help you with your video content request a quote at www.momac.co.nz/quote or call 03 310 7705.
Photography of Active in Action
The Completed Videos
Apprentice Employee Stories
Engineers Employee Story
Nicholas Hughes, Bid Food - Client Testimonial
Ivan McAuley, Coolpak Coolstores - Client Testimonial
Testimonial
”“Our staff have absolutely loved the apprentice and engineer videos and the two customers that did the testimonials thought it was great and would do it again.”
“[We are] really happy with the outcome. The MoMac team really listened to what we wanted and delivered. The team is professional but so down-to-earth and relatable. They created a relaxed atmosphere for the respective video shoots.”
Grant Galloway - Active Refrigeration Chief Operations Officer
