Whip Lashes

We were proud to partner with Gabby on the development of Whip Lashes, creating a bold beauty brand designed to break away from the expected. From the outset, the goal was to build something fun, confident, and full of personality, setting Whip Lashes apart in a crowded market.

The brand is brought to life through a fun, flirty character paired with a bold, playful wordmark. Acting as the face of a wider “girl gang”, the characters represent a collective of diverse personalities, from the rebel and the mum to the sports enthusiast, each with their own unique style. Designed to celebrate individuality, the brand builds an inclusive, empowered community united by a shared love of luscious lashes, brought to life across vibrant visuals and printed lash packaging.