After 12 years building farm equipment across North Canterbury, Forrest Engineering was ready for a brand that matched their reputation in the agricultural sector. From palm kernel feed trailers to custom vet platforms and galvanised yard systems, they’d built a solid client base who knew their work was reliable. With their tagline “For When No.8 Won’t Cut It” perfectly capturing their role as the go-to solution for serious farm engineering jobs, they needed a visual identity that would reinforce this expertise when tendering for larger projects.
The Creative Journey
We designed a bold geometric mark that reflects the precision and strength that farming clients expect from their engineering partners. The mirrored monogram creates a dimensional symbol evocative of the custom fabrication work Forrest specialises in – from heavy-duty tip trailers to complex dairy conversion projects. The white and orange colour palette feels modern and industrial, perfect for use on everything from business cards to their mobile work truck. The symbol works equally well on galvanised steel fabrication or printed estimates, giving them a consistent professional presence.
The new identity helps Forrest Engineering compete for bigger farm development projects while maintaining their reputation as the specialists who understand what farming operations actually need.
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