Thomas Mauger knew that fleet operators don’t have time for fancy sales pitches or drawn-out repair processes. They need their trucks back on the road, legally compliant, and earning money. He needed a brand that spoke the same language as his target market – straight-talking, results-focused, and built around practical expertise. We created a website with striking orange and navy branding, accented with stylised industrial oil-smear graphics, and messaging that cuts straight to what matters: fast, honest service that keeps fleets moving.
The Creative Journey
We positioned Mauger around what makes them distinctive – flexibility, personal relationships, and specialist heavy diesel expertise. The site’s industrial aesthetic with parallax effects and stylised graphics reflects the tough environments these vehicles work in. We organised everything around the three core services fleet managers actually search for: servicing, COF repairs, and diagnostics. The team profiles highlight the hands-on leadership approach and practical know-how that Thomas, Brayden, and the crew bring to every job. The straightforward messaging emphasises speed, honesty, and compliance – exactly what busy fleet operators need to hear.
The result is a brand that resonates with fleet operators who want mechanical expertise delivered with local knowledge and personal service.
Full Service Creative Agency
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