Wright Hire spotted a gap in Christchurch’s equipment hire market for a more locally focused approach. As a business that understands tradespeople need flexibility, competitive pricing, and genuine personal service, they needed a brand that would appeal to contractors who value straightforward dealings. We designed a sharp, industrial website with angular imagery and a monochrome palette that reflects the no-nonsense approach Wright Hire brings to equipment rental.
The Creative Journey
The brief was simple: make hiring equipment feel straightforward, not complicated. We built the site around Wright Hire’s key advantages – local ownership, same-day pickup, seven-day availability, and genuine understanding of what tradespeople actually need. The angular design elements and industrial aesthetic mirror the equipment they hire out, while the clean layout makes it easy for busy contractors to quickly find what they’re after. We organised the equipment into clear categories and made sure the contact details and opening hours are front and centre, because when you need a digger, you need it now.
The website positions Wright Hire as the smart local choice for contractors who want reliable equipment with personal service.
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