We are proud to have partnered with Bellgrove to develop their brand identity along with a new website and all associated graphics and imagery.
The Bellgrove brand identity reflects the dynamic Rangiora Town and Waimakariri District where the new subdivision is situated.
The colours used throughout are a reflection of the land which encompasses bold, strong and earthy tones. The earthy green tones represent the rural land and surroundings which form the foundation on which Bellgroves sits while the blue tones represent the close connection to the Ashley River / Rakahuri.
The brand adopts a range of koru-like visuals which are inspired by the wonderful shapes within the Heritage Homestead. A koru also signifies new life, growth, and development which is the essence of the Bellgrove development.
Following the brand creation we evolved the Bellgrove identity into an online presence. The new website required a large range of information to be formatted in an easy to understand, visually appealing layout. With the aid of graphic brand elements and a defined structure we assembled an engaging, comprehensible environment for users with a cohesive appearance throughout.
The website is now an excellent sales tool for the Bellgrove subdivision, providing a gateway towards enquiry for new homeowners in the fantastic little town of Rangiora.
To top it all off, we provided a complete social solution for Bellgrove. Our strategy began with the creation of a Facebook, Instagram and Linkedin page supported by an informative cover image map of Bellgrove and the Bellgrove monogram for brand recognition. Our structure for social posts began with informing the Rangiora community and creating awareness of the new Bellgrove subdivision. From there we built a friendly, inviting tone of voice throughout the posts building on the strong sense of community in Rangiora.
This is a fantastic project allowing us to be a part of the wonderful growth in our community and we are so proud to finally be sharing it with you.
Check out the new Bellgrove Subdivision website at www.bellgrove.co.nz